Penby Insights
We publish what we know.
Practical guides, informed analysis, and usable resources at the intersection of data protection and marketing technology. Written by practitioners. Published weekly.
Weekly
New content
5
Topic areas
Building an AI Governance Framework for Marketing Teams
AI is transforming marketing operations, but without proper governance, it introduces compliance risks that most teams aren't equipped to handle.
Server-Side Tracking: A Compliance-First Implementation Guide
Server-side tracking offers real benefits for data quality and performance, but only when implemented with privacy compliance built in from the start.
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Five areas where data protection meets marketing.
Privacy-Compliant Marketing
Consent architectures, compliant tracking, and campaign structures that satisfy both regulators and the bottom line.
02Data Protection
Practical GDPR strategy for businesses that collect, process, and use personal data. Not legal theory.
03Marketing Technology
Analytics, tracking, tag management, and attribution — built right and compliant from the start.
04AI Governance
The emerging intersection of AI in marketing and the governance frameworks it demands.
05Regulated Industries
Content marketing where getting it wrong carries real consequences. Financial services, FCA, and beyond.
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Weekly. Practical. No fluff.
One email per week covering what matters at the intersection of data protection and marketing technology. Analysis, resources, and commentary from practitioners, not theorists.
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